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FENTY New Pop-Up in Soho

Rihanna is opening up about the inspiration behind her new Fenty collection.

 

The Grammy winner and business mogul has launched Release 6.19 available on the Fenty website right now, for a limited time only. In celebration of the launch, Rihanna stopped by the Fenty’s pop-up shop at The Webster in New York City on Tuesday.

 

The range of statement shades, slinky layers and weighty jewelry was shot by Rihanna herself, giving the campaign shots a personal feel. The lightweight jersey garments are abetted by dresses bolstered by drawstrings at the hem, allowing for asymmetric adjustments that make each item partially customizable. More footwear and even some scarves are also on hand, yielding a well-rounded addition to the initial release.

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